In October 2017, the campaign Wines of Distinction was launched with the aim to promote and inform wine drinkers on the quality wines; DOK ‘Malta’, DOK ‘Gozo’ and IĠT ‘Maltese Islands’.
For this aim, a task force composed of the local producers of quality wines had was appointed to work hand in hand with the ministry on this 2-year campaign. The campaign is being based on television and radio adverts, participation in local television and radio shows, magazine advertorials and social media. The official facebook page of the campaign is ‘DOK MALTA DOK GOZO’.
A wine trail of all quality wine producers in Malta and Gozo will be established and a wine apprecation event will be held to serve as a show case to DOK Malta & DOK Gozo and IGT Maltese Islands Quality Wines.